Daniel Output · Magnification
“I zoomed in to 400% and half the page disappeared. The buttons shifted off-screen and there was no way to scroll across to reach them.”
- Limited vision
- Colour perception
- Magnification
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A preview of a Collectivally report
Task not confirmed as completed
Screen reader and keyboard users can't choose a seat: the seat map is an image, and the date picker traps focus on the way there.
Task: “Find a train from Leeds to London King's Cross for next Friday morning, choose a seat and get to payment”
northlinerail.co.uk
Five personas tried to book Leeds to King's Cross. Two couldn't finish, and three got there with workarounds. The journey planner form and fare summary are strong foundations.
This report is AI-generated from automated testing and may contain inaccuracies.
Concerns2need testing with real people
Strengths5
In their words
From each persona's reportAisha
Output · Screen reader
“I got all the way to the seat map and hit a wall. It's a picture with no words, so I couldn't pick a seat or carry on.”
Hannah
Input · Keyboard only
“The date picker kept swallowing my Tab key. I found the train eventually, but I never knew where my focus had gone.”
Marcus
Input · Voice control
“Saying 'click Continue' did nothing, because the button is labelled 'Next step' underneath. I had to fall back to mouse grid.”
Priya
Understanding · Calm and predictable
“A countdown popped up saying my fares would expire in 4 minutes. After that I was rushing and second-guessing everything.”
Sofia
Output · Captions and BSL
“The booking itself was fine. But the video explaining seat reservations had no captions, so I just guessed.”
1 barrier and 2 concerns need testing with real people.
Automated checks can't settle these. We'll tell you how to test them with people who use assistive technology.
Fix these first
Ranked by severity and how many personas it blocked- critical
Date picker traps keyboard focus
Keyboard users get stuck in the calendar and can't reach the search button.
Hannah, AishaWCAG 2.1.2 - critical
Seat map is an image with no text alternative
Blind passengers can't reserve a seat, so they can't complete the booking.
AishaWCAG 1.1.1 "Next step" button is named "Continue" for voice control
Saying what's on screen doesn't work, so voice users fall back to slow grid commands.
MarcusWCAG 2.5.3
- critical
Date picker traps keyboard focus
Hannah, Aisha · WCAG 2.1.2
- critical
Seat map is an image with no text alternative
Aisha · WCAG 1.1.1
"Next step" button is named "Continue" for voice control
Marcus · WCAG 2.5.3
Fare expiry countdown can't be extended
Priya · WCAG 2.2.1
Focus is invisible on fare cards
Hannah · WCAG 2.4.7
Seat reservation video has no captions
Sofia · WCAG 1.2.2
Railcard selector doesn't announce the chosen option
Aisha · WCAG 4.1.2
2 concerns
Automated checks can't confirm these, so they need testing with real peopleJourney times shown only in a dense table
Priya found the results table hard to scan. Whether a simpler card view helps needs testing with real people.
Priya
"Off-peak" isn't explained
Sofia and Priya weren't sure what off-peak meant for their trip.
Sofia, Priya
5 strengths
Journey planner form is well labelled
Every field says what it's for, and errors say how to fix them.
Aisha, Hannah
Skip link to main content
Keyboard users can jump straight past the header.
Hannah
Large tap targets on fare cards
Easy to hit with voice grid or limited dexterity.
Marcus
Plain, calm fare summary
The price breakdown is short and clear.
Priya
Booking works without audio
Nothing in the core flow depends on sound.
Sofia
In their words
I filled in the whole form correctly but couldn't submit it, and I had no idea why. The error appeared visually but my screen reader never announced it.
Personas are research-informed perspectives, built around patterns of functional needs.
Meet the personasThe missing piece in your accessibility toolkit
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Technical barriers
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The Personas
Perspectives informed by inclusive research
Collectivally's eight AI personas represent different patterns of functional needs. They're informed by the Functional Performance Criteria of the European Accessibility Act and nearly a decade of inclusive research with disabled and neurodivergent people through Web Usability. Contributors are paid for their expertise and the research continues to grow.
Sofia Output · Captions and BSL
“The instructional video had no captions. I gave up trying to follow what I was supposed to do and abandoned the booking.”
- Without hearing
- BSL
- Captions
Marcus Input · Voice control
“The whole menu only opened on hover. My voice software couldn't trigger it, so I couldn't get past the first screen.”
- Limited manipulation
- Voice control
- Reduced strength
Hannah Input · Keyboard only
“I tabbed through every element on the page and couldn't see where my focus was. By the time I'd worked it out, I'd lost my place entirely.”
- Limited manipulation
- Keyboard
- Focus
Lewis Understanding · Plain language
“The instructions ran for nine dense paragraphs before telling me what I actually needed to do. I lost the thread before the first step.”
- Cognitive processing
- Attention
- Text-to-speech
Priya Understanding · Calm and predictable
“The form started beautifully calm and predictable, then hit a silent, unexplained dead end that made the whole task impossible.”
- Sensory processing
- Reduced motion
- Predictability
Michael Input · Low effort
“The tap targets were tiny and the page kept timing me out. By the third try I gave up and called the helpline.”
- Limited vision
- Limited hearing
- Limited dexterity
- Fatigue
Why Collectivally
Informed by inclusive research, designed for every team
01
Informed by inclusive research and functional accessibility outcomes
Our personas are informed by qualitative research with disabled and neurodivergent people and built around recognised functional accessibility outcomes. The questions they raise come from patterns seen in real research, not scraped data or educated guesses.
8
patterns of functional needs, informed by nearly a decade of
inclusive research with
Web Usability
02
Accessible to every team
Solo designer, content team, or enterprise digital function: Collectivally is designed to fit how you work. Tiered pricing, no specialist knowledge needed.
03
Built for better questions
Accessibility is rarely improved by finding perfect answers. It improves when teams ask better questions, earlier in the design process. Collectivally exists to help organisations challenge assumptions before those assumptions become barriers.
“By transforming years of research and testimonials into AI personas accessible to all product teams, Collectivally brings the voice of disabled people into every digital decision.”
Winner, Contentsquare Accessibility Innovation Fund 2025. Judged by panels including eBay, Skyscanner and the Accor Hotel Group.
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