How It Works

How Collectivally works

Collectivally is designed to fit the way your team already works. There's no lengthy setup and no specialist knowledge required. Just a clearer picture of how your digital service performs for disabled and neurodivergent people.

The Core Journey

Four steps from URL to insight

Click through each step to see what using Collectivally actually looks like, from defining a task to chatting with a persona about their experience.

01Step 1 of 4

Start with a real task

Paste in the URL of any live website. Then define the task you want to review, something a real person would actually try to do. Specific tasks surface specific barriers.

  • On an ecommerce site: find a product and add it to your basket.
  • On a travel site: plan a journey and start the booking.
  • On a government service: check eligibility and start applying.

New review

Or try a starter task

The Chat Feature

Go beyond observation. Have a conversation.

Collectivally's chat lets you explore a question through the lens of any persona, one-to-one or as a focus group. Pick a use case to see how a conversation unfolds.

Chat with Marcus

Voice control user
  • You: We're thinking of switching the mobile nav to a hamburger menu. Will that work for you?
  • Marcus
    It can work, but only if I can open it with a voice command like "open menu." If the trigger is just an icon with no label, my software can't target it. Honestly, I'd prefer the key links stay visible if there's room.
Ask Marcus anything…

It's a way to bring research-informed perspectives into more moments of your process, including the ones where you'd otherwise be guessing. When a conversation raises a question only people can answer, you can take it straight into testing with real people through Web Usability, from inside the platform.

Use Cases

Collectivally works wherever you are in the process

From the first sketch to a service that's been live for years. Pick a stage to see how teams use it.

01Early design

Pressure-test ideas before they ship to dev

You've got a prototype or a concept and you want to pressure-test it before committing to development. Use Collectivally to explore how different personas might experience your proposed approach, and adjust before anything gets built.

What you'd do at this stage
  • Paste a Figma prototype URL or a wireframe link
  • Run a task with the 2-3 personas most likely to struggle
  • Use the chat to question specific design decisions

A Bridge, Not a Destination

From pressure-testing to human insight

Collectivally helps you pressure-test more often and find the questions worth asking. When you need to go deeper, the route to research with disabled and neurodivergent people is built in, so your time with participants goes on the questions that genuinely need human insight.

Where most teams are

Inclusion as an afterthought

  • · Automated tools treated as enough
  • · Decisions made without lived experience
  • · Real research feels out of reach
The bridge
With Collectivally

Inclusive thinking at every stage

  • · Research-informed AI personas
  • · Review early, often, at any stage
  • · Clearer questions for research
Where you can grow

Comprehensive inclusive practice

  • · Testing with real people, straight from Collectivally
  • · Collectivally and research working together
  • · Inclusion embedded in your process

Our research partner Web Usability (opens in a new tab) runs inclusive research with disabled and neurodivergent participants. You can move from a Collectivally journey test into testing with real people through them, from inside the platform.

Ready to pressure-test your next journey?

The best way to understand Collectivally is to use it. Start with a website you know well, define a task you care about, and see what you find.

Stay in the loop

We write about accessibility, inclusive research, and the thinking behind Collectivally. If that sounds useful, we'd love to stay in touch.